Start With Why

If no one gets the why, the how won’t stand a chance. When companies unveil shiny new systems like Prophet 21, it’s easy to dive headfirst into data dumps, feature rundowns, and go-live countdowns. Necessary, sure—but miss the “why,” and you’ll find the people part of your rollout running on empty.

Here’s the secret: end users don’t get excited about technical specs—they get excited about purpose.

Why are we making this leap?
What pain are we actually relieving?
Will this make daily work smoother, less tedious, more meaningful?

And maybe most crucial of all—does this change fit what really matters to them?

At TFA, we’re firm believers that successful rollouts begin with a strong sense of purpose. We help organizations build a story that speaks to everyone—not just in the corner office, but on the floor where the real magic happens.

Because when the why hits home, teams don’t just tolerate change—they grab the reins and run with it.